The visual characteristics of human beings determine the formation of visual processes. Format tower psychology points out that human vision in a limited range, its attention value is uneven and differential, psychologist Gestay through the study of many objects found that human visual appeal for different positions of the picture is different, the visual appeal of the upper half of the picture is stronger than the lower half of the region, the left half of the region of the visual appeal is stronger than the right half of the region, the “best view area” of the picture in the upper left and upper middle of the picture. In other words, the visual flow is the arc from top left to bottom right
There are several ways to guide the visual process, the most common of which is comparison. In the visual process design, through the contrast of form, size, color, light and dark, location, density and so on to emphasize the visual primary and secondary relationship of information, so as to change the viewer’s regular reading habits, so that it reads the information in turn along the visual process of the design. If the use of size comparison for visual process design, according to the principle of perspective, the main content and more prominent image for amplification processing.
People need to start visual spatial analysis when judging beauty. This analytical pattern is the selective activation of the right half of the brain. Also because the right brain controls the left half of the body limb, the left field of vision area information will be transmitted to the right brain, the left brain controls the right half of the body limb, the right field of view area information will be transmitted to the left brain. So the activated right half of the brain causes both attention and mental weights to be tilted toward the left field of view (that is, the left side of the picture). So if there is more to the right of the picture to compensate for this imbalance, the picture will be considered more beautiful. So right-handers will feel that the picture with the center of gravity on the right looks better. The left-hander’s right brain is more developed, and its visual spatial functional organization is symmetrical better than right-handed, so left-handed people are more symmetrical in the visual processing process, the picture center of gravity on the right or left is not much difference for them in general.
According to the principle of semi-brain specialization, in half of the picture, half of the text (especially logical persuasive text) of the picture structure, the picture in the left (received by the left eye, right brain processing) text in the right (received by the right eye, left brain processing) is more conducive to the brain for rapid and effective information processing, more in line with aesthetic preferences.
Reading habits also affect the beauty of people’s feelings. A study of 81 French people with left-to-right reading habits and 81 Israelis with right-to-left reading habits showed that on dynamic, still life maps, reading habits had a clear right-to-left preference for left-to-right French people, while reading habits had a clear left-to-right preference for right-to-left Israelis.
Other studies related to reading habits suggest that left and right preferences may be related to situations. Time and space have a certain connection. In all languages, the expression of the concept of time is closely related to the concept of space, which was originally used by people to reflect the future and past of time, both before and after space. A subsequent study by Toralbo found that people also used better spatial frameworks, left and right, to represent the past and future of time. Therefore, in the past and future situation, subconscious space-time mapping will affect consumer preferences.
According to the principle of semi-brain specialization, the left half of the brain can process text information more effectively, while the right half of the brain can deal with pictures and visual space information more effectively. People prefer the picture structure on the left and the text on the right to the left than on the left. Right-handed people also have a right-pointing preference, preferring images with a center of gravity pointing to the right or right.
For the vast majority of people, the picture with the center of gravity to the right is more beautiful. The focus of the ad image on the right will be liked by most people. However, if your ad is left-handed, the center of gravity and image content will be more popular with them.
